Marketplace fees, true profit, pricing, shipping, customs, inventory and listings — type your question and get a straight answer in seconds. The full detailed report costs less than a cup of coffee: $2.95.
The platform is the first business decision, and most sellers pick by familiarity rather than fit. The honest rule of thumb: handmade, vintage and craft goods belong on Etsy, used and collectible items with known market prices suit eBay, fast-moving commodity products reward Amazon's volume machine, and your own Shopify store makes sense once you have repeat customers to sell to directly. Each channel has a different fee structure, a different buyer and a different learning curve. This guide walks the matching logic, including the one mistake that costs beginners most: opening on three platforms at once and mastering none.
eBay, Etsy, Amazon, Shopify, Facebook Marketplace, your own website — each rewards a different kind of product. A plain-English guide to matching what you sell to where it sells.
Yes, and most successful sellers eventually do — but sequentially. The pattern that works is one channel until you understand its fees, search and customers, then copying your best listings to a second. Parallel starts usually produce three half-finished shops.
Products with repeat buyers, higher margins, or branded lines — things where owning the customer relationship and their data pays. Marketplaces win for cold traffic; your own store wins once people already know you.
Search your product type on each platform and count active listings and sold indicators, then check social media for where people show off similar purchases. Where the crowd already gathers is where your first sales are cheapest.
Every tool answers instantly from our own knowledge and calculators — no AI wait, no account. Want the deeper, personalised version? Each has a $2.95 full report.